Keyword research and optimization in PPC and SEO strategies

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Keyword research and optimization in PPC and SEO strategies One of the primary advantages of SEO is its ability to generate organic traffic, which is cost-effective and offers a higher return on investment (ROI) compared to paid social media ads. This is because organic traffic to your website is free, aside from the time and effort invested in optimizing the website. Furthermore, SEO enhances trust and credibility among potential customers, as users often skip ads and prefer organic search results. As a long-term strategy, SEO is sustainable and allows for continued growth, making it an ideal choice for businesses looking to establish a strong online presence.



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