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Arnold Lorinda
Guest
Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Here's a simplified breakdown of how it typically works:
- Merchant or Advertiser: This is the company that wants to sell its products or services. They create an affiliate program to recruit affiliates.
- Affiliate or Publisher: An individual or company who promotes the merchant’s products or services. If the affiliate can get customers to purchase the product or service, they receive a commission.
- Affiliate Network (Optional): Some businesses use an affiliate network to manage their affiliate program. These networks provide tools to track sales and manage payments.
- Consumer or Customer: The end-user who clicks on the affiliate's content and potentially makes a purchase.
- Sign-Up: Affiliates sign up for the merchant’s affiliate program directly or through an affiliate network.
- Affiliate Link: The affiliate is given a unique tracking link by the merchant.
- Promotion: The affiliate uses the link in their marketing materials (blog posts, social media, email newsletters, etc.).
- Conversion: When someone clicks on the link and makes a purchase, the action is tracked.
- Commission: If the purchase is confirmed, the affiliate earns a commission. The rate or percentage of the commission can vary based on the terms of the affiliate program.
- Payment: The merchant pays the affiliate the commission at regular intervals (monthly, quarterly, etc.).